I can't stand the shallowness of it, to be honest. But knock yourselves out. I have just decided that humans are far more complex creatures than that. Of course the advertisers on there want you to be as stupid as possible.
I realize that at heart, we want all to do what the next person is doing. For a while, it was blogging. Now it's Farcebooking. Who knows what it will be several months from now?
That's what all the marketing weenies are trying to figure out now. Where we go, the advertisers follow. And where the advertisers are, that's where companies want to be, delirious with the thought of our money.
The Force be with you.