TRULY IMPORTANT NEWS IN GLOBAL SPORTS

BEING A SPORTS EDITOR AT A MAJOR CANADIAN DAILY NEWSPAPER BRINGS WITH IT EXCEEDINGLY IMPORTANT RESPONSIBILITIES IN TERMS OF ADVANCING GLOBAL UNDERSTANDING.

As a result, businesses, publicists, public relations hacks, spin doctors and anyone with any sort of desire for free publicity in order to promote their interests and make more money is constantly trying to compete for my attentions...

And space in the newspaper.

Here is one pitch that I found rather funny. If you have the next six minutes and 11 seconds of your life to spare, feel free to watch the YouTube presentation below, after you have read this company's pitch, which obviously is really only about their latest golf club products...

Dear Editor:
On Thanksgiving day, in an event that has been approved by NASA, Element 21 Golf Company is commemorating the 35th anniversary of Alan Shepard's golf shot on the moon.

Cosmonaut Mikhail Tyurin will hit a gold-plated golf ball with a gold-plated 5 iron during a space walk. The club is made from e21 Metal, a patented technology composed primarily of scandium, a material used in missiles, aerospace applications and the International Space Station.

Tyurin is scheduled to launch Monday, September 18, and the international space station offers the ability to conduct live interviews with him from outer space.

The following video is currently available: -Tyruin practicing (he has no prior golfing experience) with Hall of Fame LPGA pro Carol Mann -Tyruin practicing underwater in Russia to understand the feel of hitting a ball in outer space.

To view the footage, click here: http://www.youtube.com/watch?v=LvH4e3fDWSA.

Golf shot heard around the World